The year is 1947. A man sketches the silhouette of a car in the sand of a Welsh beach. That car is the Land Rover. Tough, intrepid, it goes on to change history, mastering all manner of terrain and capturing hearts around the world.

Decades of innovation have taken us Above and Beyond. We’ve navigated uncharted territory with a firm grasp of where we started – the unique marriage of capability and composure, which distinguishes every vehicle bearing the Land Rover badge.

Land Rover - The Spirit Of Adventure

Our Heritage

In creating a vehicle that inspired total confidence whatever the terrain, we ushered in a new generation of adventurers.

Our Craft

Go behind the scenes to see our accomplished craftsmen – both technological and traditional – delight in detail and bring the Land Rover to life.

Our Adventure

Our record-breaking expeditions demonstrate that if you’re driving into the unknown, only a Land Rover will do.

Our Future

Journeys into undiscovered territory are always exciting, and the future is no different. We see innovation as our way of mapping the terrain of tomorrow.